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ALSO | It Was Fine To Be Kind

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Echo & The Bunnymen Jeff Buckley The Smiths

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AlsoMusic.com Bitmunk GreatIndieMusic GroupieTunes PassAlong Tradebit MusicIsHere PayPlay Apple iTunes

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United States - California - LA

Other Genres You Will Love
Rock: Modern Rock Pop: British Pop Moods: Mood: Intellectual
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It Was Fine To Be Kind

by ALSO

ALSO plays technically sound, original, and lyrically-driven modern rock.
Genre: Rock: Modern Rock
Release Date: 

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  Song Share Time Download
clip
1. Wake Me When It's Green
4:35 album only
clip
2. Return of the Swallows
4:06 album only
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3. Kingdom Gone
4:24 album only
clip
4. Know Your Walls
4:04 album only
clip
5. The Present
2:14 album only
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6. The Disappearing Heart!
4:37 album only
clip
7. I Would Care
3:31 album only
clip
8. The Lunch Crowd
4:03 album only
clip
9. Breather
4:09 album only
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10. Help Yourself
3:51 album only
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11. I Can't Shake This
2:47 album only
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12. South Seas Princess
4:55 album only

ABOUT THIS ALBUM


Album Notes
ALSO plays high-energy & melodic modern-rock. Conrad's vocals are deep and powerful and the band displays solid musicianship all-around. According to New York Times best-selling author, John Skipp, their music "...is, to me, as good as f#@*ing songcraft gets."

• ALSO formed in May 2003
• Receiving airplay on Los Angeles’ trend-setting radio stations, KCRW 89.9 & The Indie 103.1
• Receiving college airplay in over 40 states/provinces nationally & in Canada
• Independently booked & organized three self-funded tours in Europe and the UK.
• Music featured on MTV reality show “Sorority Life”
• Music featured in an independent feature film starring academy award winner® Louis Gosset Jr. and Michael Madsen
• featured on the XM Radio Unsigned Radar Report
• Opened for National/International touring acts including The Alarm, The Shore, The Damnwells, & The Chameleons UK
• Debut EP send them off smiling... charted in the top 30 at over 25 stations nationally
• Music featured in AMC Theatre's pre-show programming in March 2005

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Reviews


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John Book, Music For America

Music that will turn a smirk into a smile (if you want it)
It Was Fine To Be Kind (Also Music) by Also may not win an award for originality, but their brand of modern rock will definitely appeal to fans of melodramatic British rock, not all the way emo but when you hear the music you'll feel the intent of the emotions. Vocalist Drew Conrad has a voice that works the lyrics to its fulliest potential, very expressive when needed and reserved when there's a need to pull on the heart strings. The lyrics are quite morose at times, as "Know Your Walls" touches on becoming friendly with your own isolated world, or the bitterness of ones opinion of themselves in "Breathe".

Conrad's lyrics often seems to have a need to have a conversation with God in order to understand why he is the way he is, either wanting to place blame on his own concept of God, or simply to question the existence and persistence of anything, and why things have to be the way they are. Yet is it the things around him that are in question, or the being of being a being? The lyrics are cynical, but it's not as musically heady as Radiohead, I would call it pop music for those who don't like pop. There's a bit of genius in the dark caverns of Also, covering the illness of a windowless room and fetishizing over it but knowing that a little vitamin intake from the sun is all you need to turn a smirk into a smile again.
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SONY

The perfect CD!
Just listen to it...and YOU'll see why!!
(It may incites you to think about yourselves!)
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MarmeladeSky

A Rollercoaster ride anyone?
I discovered this band in the internet a while ago, in November 2005, still before this album was released, and instantly fell in love with the voice of the singer. A closer and precise look at the lyrics (that you can read on www.alsomusic.com) then just enabled me to get even more behind the full brilliance in their song-writing. Drew Conrad sings from a depth, up powerfully to vulnerable heights – the sustaining vibrato of his vocals creeps into your ears and won’t let go of you, like something that has become a part of you.

The songs’ subjects are very personal, whether they are about loss of love, disappointing friendships, of growing up and its residual consequences ("it was fine to be kind when you were young, fine to be in love with being in love") or of underlying critique on the anonymous superficiality in their hometown Los Angeles (“The Lunch Crowd”): No matter if sarcastic, ironic or heart-rendingly straightforward, the writing always bears witness of well-conceived and pondered maturity. Musically, the whole album “It Was Fine To Be Kind” is outstanding and distinguished by interesting dynamics full of power and energy which accentuate the highs and lows of these stories.

You put in the CD and find yourself indulged in thoughtfulness that will eventually clear in blissful redemption again by every time you have finished it. Soft melodies that once hover in dreaminess (“The Present”) and even in elegiac woes (“Can’t Shake This”) , then again strike in undeniably danceable, uplifting guitar pop (“Kingdom Gone”, „Know Your Walls“) without sloping to ridicule. Vivid but subtle drums and groovy bass lines never slap in the face, however they are consciously and intendedly present at where they are.

"Also" seem a little arbitrary and stashed at times (such as the minimalist trickling, slurping pedalled guitar-lines that add tinges of lo-fi obscurity to the otherwise full sound) and then all of a sudden they can hail down to throbbing, virtually anarchic pounds ("The Disappearing Heart").

One can hear so many hints of rock greats here, and still one doesn’t know how to classify their music appropriately which is probably the reason why this band is still fairly unknown. But most likely that’s exactly what Also listeners enjoy the most: They have something very idiosyncratic, indescribable to them.

The music of “Also” could very well be as much appreciated by fans of harder post-grunge, experimental or alternative bands as indie listeners in the likes of Wilco or Death Cab For A Cutie, but also be cherished by melancholy fanatics, Americana folkers or other witty rockers. On top, even for adult contemporary lovers it'll do.
You can hear some Brit pop here too, some Smiths & Morrissey and with a little fantasy – even the tender charms of Jacques Brel chansons.

You’ll be amazed by the versatility of this record in time, whether it’s an emotional journey or just good times. You better keep an eye on the development of this indie trio!
That there has been no record deal for such superb and distinctive musicians yet is more than surprising, but unfortunately life has taught that the latter doesn’t necessarily have talent or creativity coming with it, but merely the most expedient categorization or right stamp on the music. It is consistent to pursue one’s music though, since it’s worth to mention that this album is independently recorded, produced and self-funded on the band’s own bill. Also, this is possible! Vive la révolution!

This could very well be tomorrow’s overlooked debut classic.
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Marty Watson

A Special Album
It takes something special to make me buy a CD these days...this is one of those occasions.
Having been introduced to Also by a new friend on MySpace I knew straight away I was going to like this band.
With only 3 members of the group they make a big sound,the musicianship is superb and Drew Conrad has an amazing powerful voice.
If there was any justice in the world Also would be huge,when you consider some of the rubbish clogging up the airwaves!
The whole CD is great but special mentions must be given for Return of the Swallows and Breather which are both outstanding.
More special mentions for the CD artwork as well by Kim Rosen,it`s fantastic.
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Kaisa Dahl

Melancholic and sweet
Drews voice is like dark chocolate, and the intruments like vanilla. Great mix!
When I listen to this CD i picture the snow melting and the sun rise. I love it because it fits so perfectly into my life; summer in the city. Urban Indie. Gotta love.
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Robin G. Pinto

Truly Amazing CD, Loved it!!!!!!
The album starts with this line "Never Quite Felt Right but then I never quite felt wrong" from Wake Me When It's Green, and from there Just Literally took my breath away, and set a story of emotion and a Incredible Musical Journey that unfolded beautifully throughout the entire album. If Only the Major Labels could have bands like ALSO, there still might be a few more Record Companies in The Business!:)
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Lora Glazer

Best Album in a Decade
The best way for me to describe the album is it is AMAZING from first song to last...Drew Conrads voice in incredible as
it is enhanced by the Amazing Music brought alive with the wonderful talents of Mark Zelen and Scotland Stephenson. I LOVE THIS ALBUM!!!!!!!I Do love entire album...but have a few favorites, Wake Me When It's Green, Return of The Swallows,I Would Care, Kingdom Gone...Best money you will spend on a CD!
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Michelle Slyter

This is the cd to buy!!!
This cd is Amazing. It's worth every penny, if your going to buy one cd this year this would be the one. I love every song, and I can't decide which one is my favorite. I highly recommend it, you'll be hooked on Also the first time you hear them.
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Peter Peacock

Why aren't these guys with a major label?
Where's the justice? Tunes this good should be blasting out of every convertible that's headed to the beach.
Just try and top listening to Kingdom Gone with a cold one as the sun sets over the Pacific. Can't top that!
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Lane Rivenbark

They call that talent
If you appreciate music, this is for you. These guys are no strangers to their instruments. Excellent driving cd. The album really does take you on a journey.
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