Bob Baker | What Every Musician Should Know About Self-Promotion: The 29 Key Principles of Independent Music Marketing

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What Every Musician Should Know About Self-Promotion: The 29 Key Principles of Independent Music Marketing

by Bob Baker

Solid advice on how to boost your music career, get exposure, attract fans, sell CDs and make more money with your talents
Genre: Spoken Word: Audiobook
Release Date: 

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  Song Share Time Download
1. Self-Promotion Is - And Isn't - All About You
3:04 album only
2. Obliterate the 'starving Artist' Mentality
1:36 album only
3. Develop a Fan-Focused Pr Mindset
1:33 album only
4. Determine Your Specific Musical Identity
2:10 album only
5. Clearly Communicate Your Musical Identity
1:54 album only
6. Describe Your #1 Fan
1:32 album only
7. Know Why Your Fans Are Drawn to You
1:34 album only
8. Stress the Benefits You Offer
2:12 album only
9. Think Niche
2:09 album only
10. Determine the Best Ways to Reach Your Fans
2:19 album only
11. Be Consistent with Your Message
1:51 album only
12. Do Something Every Day
2:07 album only
13. Be Bold, Exciting and Different
1:41 album only
14. Get Personal: Attend Conferences and Network
1:52 album only
15. Cross-Promote with Other Artists
2:24 album only
16. Gather and Use Testimonials
3:02 album only
17. The Best News Hooks Are Usually Not About You
1:53 album only
18. Make It Easy for Media People to Cover You
2:31 album only
19. Pursue Multiple Opportunities for Music Reviews
2:28 album only
20. Exploit Talk Shows and Position Yourself as an Expert
2:53 album only
21. Create and Promote an Effective Web Site
3:33 album only
22. Publish a Free Fan E-Mail Newsletter
2:35 album only
23. Piggyback on the Success of Other Bands
2:50 album only
24. Improve the Way You Sell Your CDs and Merchandise
2:52 album only
25. Expand Your Definition of a Live Performance
2:36 album only
26. Make the Most of Your Live Shows
2:27 album only
27. Make Like a Virus and Spread Yourself Around
2:40 album only
28. Set Priorities and Create a Marketing Calendar
2:22 album only
29. Have an Objective Every Time You Take Action
2:30 album only
30. Final Thoughts
0:44 album only


Album Notes
On this 68-minute recording, Bob covers a lot of ground and distills the most important things independent artists need to know about marketing, including:

- Killer media exposure tactics most acts never use
- The biggest mistakes bands make when promoting themselves
- Internet marketing strategies you need to be using now
- How to get the most bang from your live gigs
- Clever ways to boost album and merchandise sales
- How to make the most progress in the least amount of time
- The most effective ways to reach your best fans

Bob Baker is a writer, indie musician and former music magazine editor who is dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music and increase their incomes through their artistic passions.

Bob's books include "Guerrilla Music Marketing Handbook," "Unleash the Artist Within" and "Branding Yourself Online."



to write a review

Barrie Z.

Very Good Advice for Independent Artists
I found this CD to be very helpful. I am currently planning a CD Release party for my new album (soon to be on CDBaby) and I'm starting to book shows. I found that I will be able to use all 29 Principles from Bob Baker's CD. I'm also working with another online forum and I found that Bob Baker's advice is really right on target with what I'm hearing from other professional managers and booking agents. For anyone just starting out or struggling a bit trying to make things happen, this CD is a "should have" for your collection.
Barrie Z. of

David Hooper -

Another Great Music Business Product by Bob Baker!
One of the things I love about Bob is his ability to break complicated subjects down into bite-sized pieces that are easy to grasp. "29 Key Principles" is the kind of thing you'll want to listen to with a pen and pad in hand because the ideas you'll get from this CD could literally be life-changing for you. This CD is a real bargain for the price and I think ANY musician (or creative person) will benefit from what it contains.