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Brian Pasch | Swimming with Digital Sharks

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Spoken Word: Educational Spoken Word: Instructional Moods: Mood: Intellectual
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Swimming with Digital Sharks

by Brian Pasch

A complete guide for automotive managers to succeed in a digital age.
Genre: Spoken Word: Educational
Release Date: 

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  Song Share Time Download
clip
1. Introduction
40:48 album only
clip
2. Measuring Engagement
46:35 album only
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3. Measuring Conversion
66:46 album only
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4. Dealership Websites
25:38 album only
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5. Digital Retailing
17:54 album only
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6. CRM Platforms
72:05 album only
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7. Online Reviews
42:21 album only
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8. Google Adwords
53:27 album only
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9. Content Marketing
19:50 album only
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10. Search Engine Optimization (SEO)
16:08 album only
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11. Social Media
31:15 album only
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12. Video Production
40:32 album only
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13. OEM and Tier Two Advertising
15:54 album only
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14. Inventory Syndication
23:36 album only
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15. Lotlinx
16:59 album only
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16. Fixed Operations
38:28 album only
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17. Marketing Automation
27:08 album only
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18. Cable TV Evolution
9:55 album only
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19. Understanding Your Leads
21:01 album only
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20. Chat
12:09 album only
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21. Mobile Apps
15:36 album only
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22. Protect Your Data
7:01 album only
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23. Manage Your Data
14:15 album only
Downloads are available as MP3-320 files.

ABOUT THIS ALBUM


Album Notes
DIGITAL SHARKS ARE EATING UP YOUR BOTTOM LINE!

Knowledge is POWER! And this light-on-tech, HEAVY-on-action resource is designed to give managers the knowledge they need to defend against painful bites from the Digital Sharks looking to prey on your ad budgets. Use Swimming with Digital Sharks to get connected and engaged with online marketing trends. You now have all of the benchmarks and tools so you can compare monthly performance among vendors. No more guesswork from placing trust in the myriad of reports landing in your management team’s inbox every day. You’ll finally have the digital marketing knowledge you and your team need to swim in the shark tank without the need of a cage!

• Organize your sales and marketing data to simplify the inspection and management of your marketing partners.
• Learn new Key Performance Metrics (KPIs) that will allow you to know which online marketing investments are helping you to sell more cars!
• Identify the 20-30% of your website traffic that is not engaged with your inventory, inflating traffic metrics, and wasting your valuable marketing dollars.
• Visualize your Digital Showroom and understand what makes prospective customers engage – or not – with your real-life team.
• Optimize your sales process to engage and convert more sales opportunities into customers.
• Review the latest technologies and strategies to increase customer retention and improve the lifetime value of each consumer in your DMS.
• Ask better, stronger questions in vendor sales presentations, negotiations, and account review conversations.
• Supercharge your Fixed Operations marketing strategy to compete with independent service facilities.
• Learn the marketing tricks and techniques of the most digitally progressive car dealers that you can start executing today.

This book will become the blueprint for you and your dealership’s managers to lead your teams in this digital age.

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