Darren Sugiyama | The Icon Effect

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The Icon Effect

by Darren Sugiyama

Self-help principles woven into a fictional story line that will motivate, inspire and encourage the listener to follow their dreams.
Genre: Spoken Word: Audiobook
Release Date: 

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  Song Share Time Download
1. Chapter 01: My First Encounter with the Icon
28:54 album only
2. Chapter 02: The First Day of the Rest of My Life
22:16 album only
3. Chapter 03: Andrei the Protege
14:37 album only
4. Chapter 04: Luxury with a Capital L
22:08 album only
5. Chapter 05: Elevators
35:33 album only
6. Chapter 06: The Hotel 100
18:03 album only
7. Chapter 07: The Isabella Effect
38:06 album only
8. Chapter 08: Us Against the World
14:37 album only
9. Chapter 09: Finding the Right Co-Pilot
18:51 album only
10. Chapter 10: The Beginning of the Beginning
17:25 album only
11. Chapter 11: Pecan Pie
20:32 album only
12. Chapter 12: What Goes Around Comes Back Around
15:13 album only
13. Chapter 13: New York, New York
25:49 album only
14. Chapter 14: Destiny
14:16 album only
15. Chapter 15: The Valentina Effect
12:32 album only
16. Chapter 16: The Revelation
16:30 album only
17. Chapter 17: Legacy
29:15 album only
18. Chapter 18: The 24th Rule
15:56 album only
19. Chapter 19: Picking up the Torch
12:45 album only
Downloads are available as MP3-320 files.


Album Notes
After publishing three internationally renowned books, Darren Sugiyama published his first ever fictional novel, "The Icon Effect" in 2012. Finally, after five years, this incredible story is now made available in an audiobook format.

Sugiyama’s previously acclaimed books include "How I Built A $37 Million Insurance Agency In Less Than 7 Years," "Living Outside The Cubicle," and "Ouch - How My Financial Advisor Lost Me $930,000 In Three Years."

Sugiyama says, “I’ve written my other books using more of an instructional format. This time around with 'The Icon Effect,' I wanted to offer my readers the same level of instructional success content, but communicate it in story format. I think this is literally the best work I’ve ever done.”

When we spoke to Darren about his intention of "The Icon Effect," he told us that he believes this story has the power to change people’s lives.

Darren Sugiyama has developed the reputation of being very blunt, brutally honest, and extremely forthcoming with his brand and what he stands for, and so to hear him say that his newest book has the power to change people’s lives, doesn’t come as a surprise. It’s actually kind of expected, given Sugiyama’s brash persona.

He definitely does not lack confidence.

But despite the seemingly narcissistic undertone of his larger-than-life statements about his work, it becomes very apparent in "The Icon Effect" that Sugiyama’s life mission is to contribute to other people’s lives... and to truly make an impact.

Though "The Icon Effect" is a fictional novel, we had to ask Darren if there are any parallels between the characters in his book and his own life.

Upon asking him this question, he smiled and said, “If you really want to get to know the type of person I am... what’s truly important to me in my life and what I stand for... all you have to do is read 'The Icon Effect.'”

He explained to us that each character in "The Icon Effect" has been inspired by a variety of people in Darren’s personal life, including himself, which we find not-so-ironic.

He says, “Nearly every story in this book is a variation of one of my personal experiences, so 'The Icon Effect' is a very intimate read... something very close to my heart... something very emotional to me... and very auto-biographically inspired.”

"The Icon Effect" is a story about Vincent, a 27-year old aspiring entrepreneur with big dreams. But after going through a devastating divorce, he finds himself emotionally drained, lacking confidence and dead broke.

However, a chance encounter with The Icon (a billionaire business mogul) results in a once-in-a-lifetime opportunity to change the direction of his life, forever.

Vincent becomes the newest protégé of The Icon, and is offered an internship at the most powerful wealth management firm in Beverly Hills. As his internship progresses, his relationship with The Icon grows far beyond a conventional boss/employee relationship. The Icon becomes his business mentor, his father-figure and his best friend.

In Vincent’s pursuit of money and power, The Icon introduces him to several very wealthy and powerful mentors – his former protégés – and as Vincent enters the world of the financially elite, he develops several unlikely yet invaluable friendships along the way.

"The Icon Effect" is both an inspirational story and an aspirational story about the power of faith, belief and second chances. You will vicariously live through Vincent’s struggles, his journey of overcoming adversities, and the revelation of his true destiny.

You will undoubtedly find yourself rooting for Vincent the underdog as he discovers the magic of having a true mentor.

"Inspiring. Captivating. Heart warming. The moment this book hits your hands you wont let it down. I know Darren Sugiyama as great non-fiction writer, bettering entrepreneurs around the world. The Icon Effect really showcases just how talented he is. Rocky meets Wall Street, this book motivates you to becoming a better YOU, ethically, constantly defining the true meaning and importance of a mentor." -Jeffrey Layall

"The content of this book is priceless. I literally burned through dozens of mental light bulbs. This is a great read for anyone starting their career/adult life or someone like me who is mid-career and looking to improve in all phases of life." -John Foley

"I think we can all relate to wanting more out of life and having to pick ourselves back up when things don't go our way. That is why I think everyone can relate to Vincent, the main character of this book. I have already applied many of these principles in my own life and can see the positive results." -Lori Hernandez

"Darren Sugiyama has hit a homerun with this one. Put this book on a gift list for anyone in your life. These are time tested principles that will work anywhere. I wouldn't doubt if the book ends up in Oprah's book club." -Anonymous

"I bought this book as a gift for my son, but when I started looking through it, I couldn't put it down. The story draws you in immediately and you quickly find yourself rooting for the main character "Vincent". You go along for the ride, as Vincent struggles to build his financial empire, and is ultimately guided to success in life by the influence of the Icon. This book is so much more than just a financial success story; as you are given the 25 Rules of the Icon." -Patty Jolly

"The most amazing book to read as a entrepreneur that has experienced trauma specially from the ones you love always doubting you and letting you down excellent read it will teach rules and principals to go by as a entrepreneur." -Benzo Boaz



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