The Rods | Crank It Up 35 Years

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Crank It Up 35 Years

by The Rods

Celebrating the band's 35th Anniversary. A brand new re-recording of Crank It Up from the Rods, self titled, first album.
Genre: Metal/Punk: 80's Metal
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1. Crank It Up 35 Years
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Album Notes
by Todd K Smith

Something had to kill disco, and in the early eighties one band answered the call. The Rods, a power trio from central New York plugged in with enough blue-collar hard rock to derail a record industry saturated in satin-covered dance beats. Slang for muscle cars, the band took the name that most fit their sound - tough guitars, rumbling bass and thunderous drums played so loud that even when the power failed they could be heard in the next county. Forged from the ashes of boogie bar band Elf (featuring Ronnie James Dio), guitarist David “Rock” Feinstein joined bassist Stephen Starmer and drummer Carl Canedy (Kelakos) to combine influences that included Blue Cheer, The Godz and Ted Nugent.

Their grassroots following produced the independent Rock Hard LP (1980) released on the band’s homespun label Primal Records and gained them the support slot for a one-off Judas Priest show in Albany, NY. The raw mixture of power chords and amped-up pub rock engineered by Armand John Petri and Chris Bubacz (Metallica) was enough to catch the attention of Clive Davis and Arista Records. The high-profile New York label signed the band for a two record deal, and after Starmer was replaced by bassist Gary Bordonaro, repackaging Rock Hard with a stronger running order. The Rods’ self-titled, major label debut came as the rise of the New Wave of British Metal hit American shores in 1981.

Referring to the Rods as the American Motörhead, UK paper Sounds and their Heavy Metal offshoot Kerrang! ran sensationalized stories of the three-piece guaranteed to sell both the band and the magazine. A European tour with Iron Maiden (Number Of The Beast) ensued during the spring of 1982 putting The Rods in the British Metal charts. Riding the wave, the band remained in Britain and went to work on Wild Dogs, their first proper release for Arista under the watchful eyes of producer Martin Pearson (Krokus). The record continued the band’s love affair with heart-pound muscle rock but with Air Supply and Whitney Houston selling millions of records, the label chose not to renew their association even when AC/DC invited them out as support during their For Those About To Rock 1983 tour.

Quickly snatched up by the more fitting Shrapnel Records, The Rods assembled a strong set of demos titled In The Raw (1983). Boasting some of their strongest song ideas including the anthem “Hurricane,” the disc captured the band at their unruly heaviest. There were other records like the official Live (1984) and Let Them Eat Metal (1984) with it’s controversial yet classic album art. However, all three members were being pulled in different directions and eventually retreated to their own pursuits. Two other projects would eventually fall under The Rods’ name, Hollywood (1986) featuring Canedy, Feinstein, Bordonaro and Rick Caudle as well as Heavier Than Thou (1986) spotlighting Dutch singer Shmoulik Avigal (Horizon, Picture). But then all fell silent for nearly twenty years.

In 2003 David “Rock” Feinstein would again appear under the international spotlight, with Feinstein, his critically acclaimed metallic five-piece. The activity ignited Rods fever and in 2004 a reunited Rods took the stage for the Wacken Open Air festival in Germany. Once the spark hit, the engine kicked into gear at full throttle. A number of local and regional dates kept the band busy and well rehearsed but it was 2011 that saw the power trio of Feinstein, Canedy and Bordonaro enter the studio only to surface with the career defining Vengeance. The record’s brilliance was its return to the classic Rods sound with the gritty “Raise Some Hell” and “Rebel’s Highway” and “The Code” featuring Rock’s cousin Ronnie James Dio on vocals. The same year, The Rods headlined the first ever Dio day in Cortland, NY and generated critical praise as guests on the Dio Disciples European tour.

Their showing at UK’s legendary Download festival and the 2014 Sweden Rock festival secured The Rods comeback. By fan demand, the first two Rods records were licensed by Back On Black Rock Classic and re-issued as a two-disc vinyl gatefold (Hollywood and Heavier Than Thou are soon to receive the same treatment). The last two years have seen David “Rock” Feinstein release his fourth studio album Clash of Armor and drummer Carl Canedy produce his first solo record Headbanger. Both critically praised. Recently, The Rods enjoy top billing at New York’s Defenders of the Old and Sweden’s Muskelrock festivals where they shared the stage with powerhouse singer Veronica Freeman (Benedictum, The V) in a fitting tribute to the late great Ronnie James Dio covering “The Mob Rules”, “Heaven and Hell” and “Stand Up and Shout.” The band is currently in pre-production for a new studio album slated for release next year.



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